What’s a fair price to pay for a website?
What’s a fair price to pay for a website? I get asked this a lot (with slight variations to the theme, but you get the gist), and if I’m to answer honestly (which I will) I’m not sure that’s the question you should be asking. Obviously, the price is a big factor, but the eventual cost, no matter how much, will have little bearing on any potential success you’re likely to have. I think you’re better off starting with “What am I going to need from my website, in order to be successful?”
Think of it like this – You’re an aspiring restaurant owner, and you know all you need to know about managing a restaurant. You’re ready to take the next step, and having secured your premises and raised a marketing budget, you want to invest in your online presence.
At this point, It’s important to remember your role (within this scenario). You’re a restaurant owner. You are not a developer, a front-end web designer or a UX specialist, and having never owned your own restaurant before you have no historical data or experience to call upon. This means that without professional guidance from digital marketing professionals, the best you can do is deliver an online presence that you ‘think’ will resonate with your target audience.
It took me a while to accept what I’m about to say, but (hold onto your hats)… You can’t be amazing at everything 😉 and when it comes to web design and development, there are many, many elements to consider. From hosting & maintenance, site structure, and accessibility, to best practice implementation, user experience, and brand perception… To maximise the potential of your site and produce a return on your investment, you will need to deliver on all of these points (and more).
The key here is to identify your strengths (in this instance, managing a restaurant) and weaknesses (in most cases, digital design & marketing) and, to ensure you’re able to deliver the best possible user/customer experience, outsource the latter to a professional(s) who knows what they’re doing.
I’m going to list a few of the essential baseline requirements, that should be applied to all websites. This should help you to understand how quotations are formed, thus enabling you to better manage your expectations, when it comes to budgeting for your website.
To read the original article, by Guy Whettam please follow this link: What’s a fair price to pay for a website?